Booking Holdings Inc.

BKNGleader

Booking Holdings is the world's largest online travel company, connecting travelers with accommodations, transportation, and experiences through Booking.com, Priceline, Agoda, and Kayak.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($23.7B)

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Merchant Revenue (55%)

Agency Revenue (35%)

Advertising & Other (10%)

Segment Breakdown & Key Customers

Product Details

Booking.com65%

Global online accommodation reservations platform with 28 million+ listings

Priceline12%

U.S.-focused discount travel booking for hotels, flights, and rental cars

Agoda13%

Asia-focused online travel agency

Other Brands10%

Kayak (metasearch), OpenTable (restaurant reservations), and Rentalcars.com

Supply Chain Relationships

Partners

Marriott International, Inc.

Hotel inventory and booking partnerships

Impact: High — major hotel supplier

Hilton Worldwide Holdings Inc.

Hotel inventory listings

Impact: High — major hotel supplier

Key Customers

Alphabet Inc. (Google)

Search advertising spend

Impact: High — largest advertising channel

Macro & Market Context

소비재 (경기민감)Sector News

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

Upcoming Catalysts

◆Amazon·Tesla Q1 실적 (2026.04~05)◆중국 5.4월 소매판매 데이터◆미국 4월 CPI·PCE 발표

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AI Analysis

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Company Info

Headquarters

Norwalk, Connecticut, USA

Founded

1997

Employees

23,100

Website

bookingholdings.com

Sector Overview — 소비재 (경기민감)

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