Wingstop Inc.

WINGleader

Wingstop is the fastest-growing chicken QSR, operating 2,000+ almost entirely franchised units globally with digital-first operations (75%+ digital), consistently posting 20%+ same-store sales growth.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($490M)

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Royalties & Franchise Fees (75%)

Company-Owned Restaurants (11%)

Advertising Fees & Other (14%)

Segment Breakdown & Key Customers

Product Details

Chicken Wings (12 flavors)82%

Bone-in and boneless chicken wings in 12 flavors including Lemon Pepper, Louisiana Rub, Atomic — the category-defining product.

Digital / Delivery Platform12%

75%+ of orders placed digitally — owned channels minimizing third-party delivery fees and building first-party data.

Chicken Sandwich & Tenders6%

Menu extensions riding the chicken sandwich wars trend — Thighstop (ghost brand) and Wingstop Chicken Sandwich.

Supply Chain Relationships

Competitors

Darden Restaurants, Inc.

Chicken category casual dining

Impact: minor

Macro & Market Context

소비재 (경기민감)Sector News

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

Upcoming Catalysts

◆Amazon·Tesla Q1 실적 (2026.04~05)◆중국 5.4월 소매판매 데이터◆미국 4월 CPI·PCE 발표

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AI Analysis

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Company Info

Headquarters

Dallas, Texas, USA

Founded

1994

Employees

800 corp

Website

wingstop.com

Sector Overview — 소비재 (경기민감)

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